Nowadays knowledge and educational studies is key community terms. We are all a part of the dynamic network society and as such we depend on the ability of creating dialog across different norms and set of values, and also the ability of asking questions and implement personal changes in proportion to the development of the community. The condition of this is knowledge and educational studies which simplified are the essence of culture. On this basis Interregional Centre for Knowledge and Educational Studies works with culture as a tool and with culture and cultural understanding in a broad comprehension of these terms.

The primary research area of INCEVIDA is Culture driven innovation. The main point of this research area is understanding and educational culture as an asset regarding the creation of a foundation for innovation, dynamic and economic growth. This concerns the relations to as well private companies as public organizations. The key issue is the research relating to cultural and museum organizations, companies and knowledge institutions.

Some of the research centre’s pivots are:

1. ‣Research in and creation of breach conventions and establishment of new habits.
   

2. ‣Establishing new methods and models, abilities to impart knowledge and idea production based on the research area.
   

3. ‣Organization of cultural values and formation of opinion.
   

Beside this the research centre has a number of related research and focus areas such as:

1. ‣Public-Private innovation
   

2. ‣Cultural brokering
   

3. ‣Cultural commercialization